Arbitrum’s ARB token has briefly tested a key resistance level after LG Electronics revealed plans to build a blockchain-powered advertising network on the Ethereum layer-2 protocol.
According to CoinGecko data, ARB traded around $0.083 on June 12 after reaching intraday highs near $0.0845.
Why is ARB price up?
ARB price rallied over 10% as traders reacted to news that LG Electronics is expanding its blockchain efforts through a new advertising-focused infrastructure project built on Arbitrum.
Fortune reported that the South Korean technology company has partnered with Arbitrum to develop a dedicated layer-2 blockchain for digital advertising.
The system is designed to create a shared database where advertisers and publishers can access advertising inventory while recording how users interact with campaigns across the network.
Commercial deployment is expected later this year after LG completed a pilot program with an unnamed Japanese advertising agency.
Providing further details on the initiative, Samuel Byungsun Park, head of LG’s blockchain research department, said the company is assessing whether the model can create practical value for advertisers, publishers, and audiences participating in the ecosystem.
Enterprise activity on the network has continued to grow beyond the latest LG announcement.
Earlier this year, it was reported that AmericanFortress launched a beta privacy infrastructure on Arbitrum aimed at institutional participants and large decentralized finance users.
Rather than using crypto mixers, the system generates one-time stealth addresses between counterparties while allowing transaction records to remain accessible to the involved parties.
According to AmericanFortress, users can send assets to @names while transaction activity stays hidden from outside observers.
Recent developments have also brought additional visibility to the network. ARB gained attention after Arbitrum was included in Fortune’s inaugural Crypto 100 list.
Outside ecosystem developments, the digital asset market received support from a risk-on move after US President Donald Trump stated that a US-Iran peace agreement is close to finalisation.
Bitcoin reclaimed the $63,000 level following the comments, helping lift sentiment across major cryptocurrencies.
Fars, an Iranian state media outlet, later reported that Iranian officials denied any peace agreement was currently in place.
ARB price analysis
On the technical side, ARB appears to be attempting a bullish reversal after spending several weeks in a steady downtrend from the $0.12 region.
The 4-hour chart shows a developing double bottom formation with the first low established around June 5-6 near $0.076 and a second test of the same support area around June 10-11.
ARB/USDT 4-hour price chart. Source: TradingView.
The second swing low formed slightly higher than the first, a structure that often signals weakening selling pressure.
Price has since recovered toward the neckline resistance near $0.0841, which represents the highest point between the two bottoms.
Recent intraday trading pushed ARB into that zone, although the token has not yet secured a decisive breakout.
For the pattern to be confirmed, ARB would need a clear 4-hour candle close above the $0.0841 resistance level.
If that occurs, the measured move from the pattern projects a potential advance toward roughly $0.092.
The target carries additional significance because it aligns with a previous support area from early June that could now act as resistance.
Momentum indicators have also improved during the recovery as seen below.
ARB/USDT 4-hour price chart. Source: TradingView.
The 20-period exponential moving average currently sits near $0.0815 and has already been reclaimed by price.
Just overhead, the 50-period EMA is positioned around $0.0843, almost identical to the double-bottom neckline, making the area between $0.0841 and $0.0843 a major technical barrier.
A successful move through that region would place the next focus on the 100-period EMA near $0.091.
That level closely matches the projected double-bottom target, creating a notable resistance cluster.
Further above, the 200-period EMA remains near $0.1004. As long as ARB remains below that level, the broader trend on the 4-hour timeframe continues to favor sellers.
The relative strength index has also recovered from oversold conditions recorded during the June decline.
RSI currently sits above the neutral 50 mark, indicating momentum has shifted back in favor of buyers without entering overbought territory.
Taken together, the indicators suggest bullish momentum is building, but confirmation still depends on whether ARB can convert the $0.0841 to $0.0843 resistance zone into support.
A successful breakout could open the path toward $0.091 to $0.092, while another rejection would leave the token trading within its recent range and delay any larger reversal attempt.
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