Playnance has made its first public announcement, introducing itself as a Web3 infrastructure and consumer platform that has been operating a live ecosystem focused on onboarding mainstream Web2 users into on-chain environments.
The platform serves as a Web2-to-Web3 gaming infrastructure layer, working with more than 30 game studios to convert thousands of titles into fully on-chain experiences, with all gameplay actions executed and recorded on the blockchain.
Founded in 2020, Playnance operated in stealth mode for several years while developing and running its technology and consumer platforms.
Its products are designed to enable users to engage with on-chain systems without needing to understand blockchain mechanics, relying instead on familiar Web2 features such as standard account registration and login, while blockchain processes run in the background.
The company said its live platforms currently handle about 1.5 million on-chain transactions per day and serve more than 10,000 daily active users.
It added that most users come from Web2 environments and onboard without using traditional crypto tools such as external wallets or manual key management, indicating sustained participation from non-crypto-native audiences.
The G Coin ecosystem is currently in pre-sale and available through the official Playnance website.
The company operates several consumer-facing platforms that demonstrate its Web2-to-Web3 approach, including PlayW3 and Up vs Down.
These products run on shared on-chain infrastructure and wallet systems, allowing users to move between platforms without repeating onboarding.
All activity is executed and recorded on-chain while remaining non-custodial.
“Our focus was on building systems that people could use without needing to understand blockchain mechanics,” said Pini Peter, CEO of Playnance.
“We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”
Playnance said its infrastructure is built to support high-volume consumer activity and continuous on-chain execution, reflecting a broader industry shift toward practical blockchain use beyond early adopters.
The company added that future ecosystem expansion will be guided by actual user behavior and platform performance, rather than speculative adoption models.
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